ASMR Culture
Overview
ASMR, or autonomous sensory meridian response, refers to the tingling, calming sensation some individuals experience in response to specific auditory or visual triggers such as tapping, chewing, or whispering. On TikTok, ASMR has grown into a wide-ranging cultural phenomenon that spans food, objects, roleplay, and bodily care. Content creators produce highly stylized videos designed to maximize sensory appeal, often emphasizing exaggerated sounds or close-up visuals. The format has expanded beyond relaxation, becoming entertainment in its own right and shaping consumption across categories from beauty to food. ASMR’s broad adoption demonstrates its evolution from a niche internet genre into a mainstream cultural driver on social platforms.
Microcultures
Food and Eating ASMR
Food and eating ASMR features sounds of chewing, slurping, and crunching. Common examples include gum, spaghetti, pancakes, crawfish, and snack foods such as Takis or popcorn.
Object and Texture ASMR
Object and texture ASMR highlights tactile interactions with items like Play-Doh, pens, Legos, soap, and craft materials. The focus is on scratching, clinking, or other object-based triggers.
Bodily / Physical ASMR
Bodily and physical ASMR centers on personal-care triggers such as ear cleaning, scalp oiling, back scratching, and pimple popping. These videos emphasize close-contact sounds tied to the body.
Brands
Organic Brand Mentions
Sprite
Takis
Play-Doh
Hellcat
Bentley
LEGO
Brumate
Top Search Terms
Top Creators
Top Videos
Doggy SPA Day,Relax with ManYu~ #littlemanyu #dogsoftiktok #dogs #spa #shibainu #manyuland #asmr #shibainumanyu #cute #shiba
Kiwi Eating 🥝 ASMR Your new daily ASMR habit starts here…Follow to keep it going! #asmr #satisfyingvideos #aiasmr #eating #kiwi
Cat with back pain 🥹🥹 • • • #foryou #asmr #animal #chiropractortiktok #türkiye #hundeauftiktok #hund #tiere #Love #animals #chiropractic #helfen
Two Pup’s SPA Time💕 #littlemanyu #dogsoftiktok #dogs #spa #shibainu #manyuland #asmr #shibainumanyu #cute #shiba #westie #xiaobai
Yall it was so hot I was literally sweating!!! It’s like a thousand degrees in Arkansas and my house is right in front of the sun 😒 BUT I LOVE YALLLLLLLL SOOOO MUCHHHHH HAVE A BLESSED NIGHT GOD LOVES US💖💖💖💖💖💖💖💖🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀🍀 #fyp #asmr #mukbang #buldak #wingstop
1000°C Red Hot Metal Ball vs solution tape + aluminium foil + ice + sponge + soap + face mask + rubber band what will happend next? #experiment #asmr #satisfyingvideos #scienceexperiments #asmrvideo #asmrsounds #treanding #foryouu #fyp #tiktokviral #hotball #unitedstates #unitedkingdom #solutiontape #aluminium #foil #ice #sponge #soap #masks #rubberband #everything
I put an egg on a jelly bed… and the result shocked me 😳🥚 #Satisfying #OddlySatisfying #VisualASMR #JellyBed #TikTokExperiment
Morning with my newborn duckling 🐥 #asmrsounds #cute #fyppppppppppppppppppppppp #duckdad #ducklings
I still lowkey have the shrimp poop in my mouth it’s actually disgusting 😭😭😭 but yall I’ve been learning how to roller skate so does anyone have any tips on how to get better quicker?! Cause I suck tips at It 💔 BUT I LOVE YALL SO MUCH HAVE A BLESSED DAY 💖💖💖💖💖💖💖💖💖💖💖💖💖💖 #fyp #fypage #foryou #foryoupage #asmr #viral #creatorsearchinsights #eating #mukbang #trending #explore #tiktok #viraltiktok #backtoschool #seafood #onion #onions #onionboil
Little buddy tries corn for the first time!!! #goldenpuppy #corn #asmr #dogsoftiktok @Wall Street Grooming Salon