Community Reports

Cozy Gaming is a TikTok community centered around low-stress, relaxing games that prioritize aesthetics and wholesome narratives. The report reveals that the community is characterized by members aged 18-35, predominantly female, who value creativity, relaxation, and emotional well-being while fostering connections. Content patterns include Tag-Along, Explainer, and Lists formats, reflecting the community's nurturing and laid-back lifestyle. Engagement categorization indicates limited visibility and circulation, which serves as a community health indicator, highlighting the niche nature of this space. Overall, the report presents insights into the identity and dynamics of the Cozy Gaming community on TikTok.

CookingTok is a TikTok community centered on cooking tutorials, recipe demonstrations, and home cooking tips, engaging primarily with home cooks, chefs, and food enthusiasts. The report reveals that community members, typically aged 18-35 and predominantly female, embody values such as creativity, self-expression, and sustainability. Content patterns include various formats like Mukbang, Tag-Along, and Commentary, showcasing a shared passion for culinary exploration and connection. Engagement levels indicate moderate visibility and internal circulation, suggesting a healthy interaction among members that fosters a sense of belonging while contributing to the vibrant culture of cooking within the platform.

CleanTok is a TikTok community dedicated to sharing cleaning hacks, organization tips, and product recommendations, often highlighted through 'before and after' transformations. The report reveals that community members typically identify as women aged 25-45, often stay-at-home moms who value organization, sustainability, and creativity. Content patterns feature Tag-Along, Routine, and Explainer formats, promoting hands-on projects and transformative experiences. Engagement categorization indicates a supportive atmosphere where individuals foster connections with like-minded participants. The report notes moderate visibility and limited internal circulation, suggesting a community focused on shared values and experiences while emphasizing the importance of collective engagement as a health indicator.

CareerTok is a professional development community on TikTok that focuses on providing advice for job searching, resume writing, interview skills, and navigating corporate life. This report reveals that the community primarily consists of members aged 25-40, predominantly female, with a strong emphasis on personal growth, career advancement, and work-life balance. Content types include explainers, tag-alongs, and edits, reflecting the community’s proactive approach to sharing insights and experiences. Engagement patterns are characterized by supportive interactions, while internal circulation indicates a healthy community dynamic, despite its limited visibility in broader social media landscapes.

Corporate Baddie is a TikTok community centered around ambitious professionals, primarily women, who express their work life and success through fashion and confidence. The report reveals that members typically embody a polished lifestyle, focusing on empowerment, ambition, and authenticity. Content types include outfit breakdowns, POV narratives, and immersive “tag-along” videos, reflecting shared experiences in professional growth. Despite being a niche community, it demonstrates active internal circulation, indicating robust member engagement. Members are often urban, educated individuals aged 25-40, who collectively navigate their careers while drawing inspiration from one another's creativity and determination.

The study analyzed a TikTok community centered on GLP-1 medications, focusing on the characteristics and engagement patterns of its members from May to August 2025. The community primarily included patients and health influencers documenting weight loss experiences, largely comprised of individuals aged 25-40, predominantly female and urban-dwelling. Members emphasized health, self-improvement, and community support, actively sharing interests in wellness and mental health while maintaining authenticity. The analysis revealed a niche yet highly engaged community, with predominant content formats including routine, tag-along, and review videos, alongside identified trending topics that shaped their discussions.

This study analyzed 78 videos from 64 creators within the SkinTok TikTok community between May 20 and August 18, 2025. The community emphasized skincare routines, product reviews, and aesthetician advice, with content largely focused on science-backed information and ingredient deep-dives. Findings indicated that members, primarily women in their twenties to thirties, valued self-care and informed decision-making. Engagement metrics revealed a community reach of 57,814,615 and total engagement of 3,112,636, with a conversation rate of 0.3 and a spread rate of 1.9 per 1,000 plays. Popular content types included routine showcases, reviews, and get-ready-with-me videos.

The study analyzed 123 videos from 101 creators within a TikTok community centered around sorority recruitment, spanning from May 20, 2025, to August 18, 2025. Findings indicated that community members, mainly affluent females aged 18-24, valued friendship and self-expression, engaging with content types such as outfit breakdowns and commentary. The community exhibited a vibrant, competitive culture, focusing on personal branding. Engagement metrics revealed a reach of 91,138,232 and total interactions of 9,940,930, with conversation and spread rates of 0.5 and 4.5 per 1,000 plays, respectively, highlighting significant engagement and interest in trending topics.

This study analyzed 70 videos from 66 creators within the Black Girls Travel TikTok community between May 20, 2025, and August 18, 2025. The community predominantly comprised Black women aged 20-40, focused on travel, empowerment, and cultural connection. Content primarily included Tag-Along videos, Outfit Breakdown segments, and edited clips. Key findings highlighted a significant community reach of 3,542,419 and engagement of 569,408, with a conversation rate of 1.9 per 1,000 plays and a spread rate of 16.4 per 1,000 plays. One key cultural moment and trending topic were identified during the analysis, reflecting community dynamics.

This study analyzed 59 videos from 52 creators within the Black Girl Luxury TikTok community between May 20, 2025, and August 18, 2025. The community primarily celebrated aspirational lifestyles, high-end self-care, travel, and fine dining for Black women, with a core identity characterized by young, urban, and well-educated individuals aged 20 to 35. Key content types included routines, unboxings, and hauls. Engagement metrics indicated a community reach of 13,875,830 and a total engagement of 2,332,547, resulting in a conversation rate of 1 per 1,000 plays and a spread rate of 11.4 per 1,000 plays.

This study analyzed 112 videos from 106 creators within the BookTok community, spanning from May 20, 2025, to August 18, 2025. The findings indicated that the community primarily comprised young adults, predominantly female, who valued creativity and connection through literature. Key content types included reaction videos, storytime formats, and point-of-view narratives, fostering emotional engagement. The community reached approximately 17.9 million users, achieving nearly 2.9 million engagements. Engagement metrics showed a conversation rate of 1.2 per 1,000 plays and a spread rate of 18.8 per 1,000 plays, highlighting a vibrant culture around book discussions and recommendations.

This study analyzed 108 videos from 96 creators within a finance-focused TikTok community over the period from May 20, 2025, to August 18, 2025. The community primarily comprised members aged 18 to 35, with diverse gender representation, often engaged in higher education or early career pursuits. Findings highlighted a strong emphasis on financial literacy, personal growth, and investment strategies. Key content types included edits, lists, and explainers, contributing to an engagement metric of 1,820,933 with a conversation rate of 1.4 per 1,000 plays, indicating a proactive and ambitious community culture centered around wealth creation.

The study analyzed 128 videos from 87 creators within the TikTok community focused on the lifestyle of "Wives and Girlfriends" (WAGTok) from May 19 to August 17, 2025. Findings revealed that the core identity of community members typically comprised women aged 25-40, often urban, educated, and seeking empowerment through shared interests in fashion and sports. The community reached approximately 43.5 million users with engagement metrics indicating 5.3 million interactions. Key content formats included explainers, product comparisons, and lists, while conversations averaged 0.3 per 1,000 plays, alongside a spread rate of 4.5 per 1,000 plays and four trending topics.