#FinTok

Abstract

This study analyzed 108 videos from 96 creators within a finance-focused TikTok community over the period from May 20, 2025, to August 18, 2025. The community primarily comprised members aged 18 to 35, with diverse gender representation, often engaged in higher education or early career pursuits. Findings highlighted a strong emphasis on financial literacy, personal growth, and investment strategies. Key content types included edits, lists, and explainers, contributing to an engagement metric of 1,820,933 with a conversation rate of 1.4 per 1,000 plays, indicating a proactive and ambitious community culture centered around wealth creation.

Community At A Glance

Demographic Profiles

Key demographic segments identified within this community.

Community Clusters

Distinct thematic categories that define this community's content landscape.

Community Rituals and Norms

Recurring behavioral patterns and cultural practices within this community.

Brands

Brand analysis across organic mentions, sponsored content, and commercial potential.