#WAGTok

Abstract

The study analyzed 128 videos from 87 creators within the TikTok community focused on the lifestyle of "Wives and Girlfriends" (WAGTok) from May 19 to August 17, 2025. Findings revealed that the core identity of community members typically comprised women aged 25-40, often urban, educated, and seeking empowerment through shared interests in fashion and sports. The community reached approximately 43.5 million users with engagement metrics indicating 5.3 million interactions. Key content formats included explainers, product comparisons, and lists, while conversations averaged 0.3 per 1,000 plays, alongside a spread rate of 4.5 per 1,000 plays and four trending topics.

Community At A Glance

Demographic Profiles

Key demographic segments identified within this community.

Community Clusters

Distinct thematic categories that define this community's content landscape.

Community Rituals and Norms

Recurring behavioral patterns and cultural practices within this community.

Brands

Brand analysis across organic mentions, sponsored content, and commercial potential.