#Black Girls Travel

Abstract

This study analyzed 70 videos from 66 creators within the Black Girls Travel TikTok community between May 20, 2025, and August 18, 2025. The community predominantly comprised Black women aged 20-40, focused on travel, empowerment, and cultural connection. Content primarily included Tag-Along videos, Outfit Breakdown segments, and edited clips. Key findings highlighted a significant community reach of 3,542,419 and engagement of 569,408, with a conversation rate of 1.9 per 1,000 plays and a spread rate of 16.4 per 1,000 plays. One key cultural moment and trending topic were identified during the analysis, reflecting community dynamics.

Community At A Glance

Demographic Profiles

Key demographic segments identified within this community.

Community Clusters

Distinct thematic categories that define this community's content landscape.

Community Rituals and Norms

Recurring behavioral patterns and cultural practices within this community.

Brands

Brand analysis across organic mentions, sponsored content, and commercial potential.