#CleanTok

Abstract

CleanTok is a TikTok community dedicated to sharing cleaning hacks, organization tips, and product recommendations, often highlighted through 'before and after' transformations. The report reveals that community members typically identify as women aged 25-45, often stay-at-home moms who value organization, sustainability, and creativity. Content patterns feature Tag-Along, Routine, and Explainer formats, promoting hands-on projects and transformative experiences. Engagement categorization indicates a supportive atmosphere where individuals foster connections with like-minded participants. The report notes moderate visibility and limited internal circulation, suggesting a community focused on shared values and experiences while emphasizing the importance of collective engagement as a health indicator.

Community At A Glance

Demographic Profiles

Key demographic segments identified within this community.

Community Clusters

Distinct thematic categories that define this community's content landscape.

Community Rituals and Norms

Recurring behavioral patterns and cultural practices within this community.

Brands

Brand analysis across organic mentions, sponsored content, and commercial potential.