#SkinTok

Abstract

This study analyzed 78 videos from 64 creators within the SkinTok TikTok community between May 20 and August 18, 2025. The community emphasized skincare routines, product reviews, and aesthetician advice, with content largely focused on science-backed information and ingredient deep-dives. Findings indicated that members, primarily women in their twenties to thirties, valued self-care and informed decision-making. Engagement metrics revealed a community reach of 57,814,615 and total engagement of 3,112,636, with a conversation rate of 0.3 and a spread rate of 1.9 per 1,000 plays. Popular content types included routine showcases, reviews, and get-ready-with-me videos.

Community At A Glance

Demographic Profiles

Key demographic segments identified within this community.

Community Clusters

Distinct thematic categories that define this community's content landscape.

Community Rituals and Norms

Recurring behavioral patterns and cultural practices within this community.

Brands

Brand analysis across organic mentions, sponsored content, and commercial potential.