#Black Girl Luxury

Abstract

This study analyzed 59 videos from 52 creators within the Black Girl Luxury TikTok community between May 20, 2025, and August 18, 2025. The community primarily celebrated aspirational lifestyles, high-end self-care, travel, and fine dining for Black women, with a core identity characterized by young, urban, and well-educated individuals aged 20 to 35. Key content types included routines, unboxings, and hauls. Engagement metrics indicated a community reach of 13,875,830 and a total engagement of 2,332,547, resulting in a conversation rate of 1 per 1,000 plays and a spread rate of 11.4 per 1,000 plays.

Community At A Glance

Demographic Profiles

Key demographic segments identified within this community.

Community Clusters

Distinct thematic categories that define this community's content landscape.

Community Rituals and Norms

Recurring behavioral patterns and cultural practices within this community.

Brands

Brand analysis across organic mentions, sponsored content, and commercial potential.