#BookTok

Abstract

This study analyzed 112 videos from 106 creators within the BookTok community, spanning from May 20, 2025, to August 18, 2025. The findings indicated that the community primarily comprised young adults, predominantly female, who valued creativity and connection through literature. Key content types included reaction videos, storytime formats, and point-of-view narratives, fostering emotional engagement. The community reached approximately 17.9 million users, achieving nearly 2.9 million engagements. Engagement metrics showed a conversation rate of 1.2 per 1,000 plays and a spread rate of 18.8 per 1,000 plays, highlighting a vibrant culture around book discussions and recommendations.

Community At A Glance

Demographic Profiles

Key demographic segments identified within this community.

Community Clusters

Distinct thematic categories that define this community's content landscape.

Community Rituals and Norms

Recurring behavioral patterns and cultural practices within this community.

Brands

Brand analysis across organic mentions, sponsored content, and commercial potential.