#CookingTok

Abstract

CookingTok is a TikTok community centered on cooking tutorials, recipe demonstrations, and home cooking tips, engaging primarily with home cooks, chefs, and food enthusiasts. The report reveals that community members, typically aged 18-35 and predominantly female, embody values such as creativity, self-expression, and sustainability. Content patterns include various formats like Mukbang, Tag-Along, and Commentary, showcasing a shared passion for culinary exploration and connection. Engagement levels indicate moderate visibility and internal circulation, suggesting a healthy interaction among members that fosters a sense of belonging while contributing to the vibrant culture of cooking within the platform.

Community At A Glance

Demographic Profiles

Key demographic segments identified within this community.

Community Clusters

Distinct thematic categories that define this community's content landscape.

Community Rituals and Norms

Recurring behavioral patterns and cultural practices within this community.

Brands

Brand analysis across organic mentions, sponsored content, and commercial potential.