#Corporate Baddie

Abstract

Corporate Baddie is a TikTok community centered around ambitious professionals, primarily women, who express their work life and success through fashion and confidence. The report reveals that members typically embody a polished lifestyle, focusing on empowerment, ambition, and authenticity. Content types include outfit breakdowns, POV narratives, and immersive “tag-along” videos, reflecting shared experiences in professional growth. Despite being a niche community, it demonstrates active internal circulation, indicating robust member engagement. Members are often urban, educated individuals aged 25-40, who collectively navigate their careers while drawing inspiration from one another's creativity and determination.

Community At A Glance

Demographic Profiles

Key demographic segments identified within this community.

Community Clusters

Distinct thematic categories that define this community's content landscape.

Community Rituals and Norms

Recurring behavioral patterns and cultural practices within this community.

Brands

Brand analysis across organic mentions, sponsored content, and commercial potential.